Multicultural Marketing Research for A Top Global Dating-App

In anticipation of a North American launch, the top global dating-app company for women worked with Bold Culture to glean 2nd party insights on Black dating habits, buying power and dating affinities and challenges in over 6 U.S.-based metro areas. Using the Census, additional secondary data and Bold Culture’s cultural knowledge and authority in these cities, Bold Culture developed a report segmented by city with an additional appendix document with additional insights and information for the client to pull at will. This allowed the research and marketing team to justify this overall marketing strategy to top executives in the company.