Check out this week’s business & culture news that you should know and tools to keep you sharp on your game.
A trendy table meme on Twitter hit brand-land earlier this week and chaos ensued. Trade publication, AdWeek, tweeted their brand-specific meme and moment’s later brands from Denny’s to Sour Patches and Cinnabon were asking for their rightful place at the table. The tweet received millions of impressions and tens of thousands engagements—a gold mine for any trade publication for sure. Read More
Famed agency UM has doubled-down on their commitment to embedding culture in the fabric of its company and client campaigns. Deidre Smalls-Landau will now serve as the Chief Marketing Officer after previously holding the title of global head of culture. “It’s an amplification of building [cultural] expertise into the many other facets of the agency. … I will really be focusing on the intersection of advertising, media, technology and culture,” Smalls-Landau told AdAge. Read More
Check out this pretty simple exercise from Contently that helps you develop your brand voice tone. Brand voice is particularly important online — and you can have multiple tones of voice depending on your customer personas. Read More
